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Hello Reader, Picture a party, or a conference lobby, or the school pickup line. Someone extends a hand and asks, "Who are you?" Notice what they didn't ask. Nobody asks "What are you?" That question would land strangely, almost rudely. We save "what" for objects. A chair is a what. A person is a who. The grammar assumes there's a someone standing in front of you before there's a something, and it makes that assumption on your behalf every time. So far, so good. Being comes first, right there in the language. But watch what happens next. "Who are you?" gets about thirty seconds. Then the second question arrives: "What do you do?" And that's usually the question we were waiting to ask all along. The first one was a doorway. The second one is where we plan to live. We've learned to answer accordingly. Ask most people who they are and they'll hand you a job title, as if it were their name. I've done it. You've probably done it too. The "who" question makes us reach for the nearest "what" because the "what" feels safer. It files neatly. It ends the conversation on time. We do it to ourselves, too. The morning question is rarely "Who am I being today?" It's "What am I getting done?" Before the coffee is finished, the whole day has been converted into output. I'm not against doing. Doing is how being becomes visible to anyone else. But the order matters more than we let on. The grammar had it right: who first, what second. When we flip them, we end up with full calendars attached to people we've stopped asking about. So here's a small practice. The next time someone asks who you are, stay in that question a beat longer than feels comfortable. Answer with something a business card couldn't hold. And when you ask it of someone else, wait. The second question can keep. You were a who before you were ever a what. The order still holds. See you later, P.S. This tension between being and doing is the whole reason I wrote Productiveness. If you found your way here recently, it's the best place to start. |
I’m Mike Vardy, and I help people build a better relationship with time — not by controlling it, but by working with it. Through my writing, courses, and community, I explore how intention and attention shape a more meaningful life — one rooted in the original idea of productiveness over productivity.
Hello Reader, Productiveness is out today. I've spent most of my working life inside the word "productivity." I've taught it, built frameworks around it, made a career of it. And for years, something about the word itself has chafed. Productivity is a factory measurement. Output over input. It was designed for machines, and somewhere along the way we started applying it to people, and then to ourselves, and then we wondered why our days felt mechanical even when they were technically going...
Hello Reader, Tomorrow, Productiveness comes out. You'll hear about that tomorrow. Today I want to talk about how I got here, because the path has been showing up in odd places lately and I think I owe you an explanation. If you've been reading me for a while you know my previous book, The Productivity Diet. It worked. It still works. I use what it shared every day and I'll keep sharing and teaching it. Nothing about tomorrow replaces it. But look at what I've been posting lately. Poems on...
The Lantern by Mike Vardy Vol. 2, Issue 27 | August 29, 2026 Hello Reader, There's a scene in Tony, the new Anthony Bourdain film, that I can't shake. He's getting his photo taken for a book jacket, restless, moving too much for the camera, and he tells the photographer: "It's okay if it's blurry — it's how you see time." It might be invented. Script lines usually are. It's also true, which is the only test that matters. Think about what a sharp photograph actually is: a slice of time,...